At PME, we are committed to the environment and to environmental causes, but our desire to make the world a better place doesn’t end there. In October and November 2019, we will be selling our popular monitoring devices in a special pink packaging, in support of breast cancer awareness and to raise money for breast cancer research.
Kristin Elliott, CEO of PME, announced the initiative saying, “I am excited to help provide funding for breast cancer research. Many of our customers have been impacted by breast cancer and I personally have experienced family members as well as neighbors and friends suffer from this terrible disease. It’s important to myself and all of us at PME to support not only the environment, but other causes as well.”
A Disease With a Wide and Terrible Reach
Approximately 1 in 8 women in the US will develop invasive breast cancer at some point during their lifetime. Researchers estimate that, in 2019 alone, more than 268,000 women will be diagnosed with this disease and another 62,000 will develop non-invasive (in situ) breast cancer. Over 40,000 women are expected to die from breast cancer in 2019.
Focusing On Stage 4
Great strides have been made in recent decades to increase public awareness of breast cancer. Still, one out of three women who have had breast cancer will eventually develop Stage 4 metastatic cancer. At that stage, having spread to bones and organs, the cancer may be manageable for a short time, but is not curable and will be terminal. Researchers are working hard to learn why breast cancer spreads and metastasizes but are too often under-funded in this difficult but vitally important endeavor. Only 7% of all funds raised during Pinktober are actually spent researching why breast cancer spreads and metastasizes.
Partnering With Metavivor.org to Make an Impact
One organization, METAvivor.org, has dedicated itself to the specific fight of women and men living with Stage 4 metastaticbreast cancer (MBC), with the goal of making MBC, right now a terminal diagnosis, into a chronic but manageable disease with a decent quality of life. Other organizations do important work raising awareness but METAvivor is the only organization in the US that exclusively funds MBC research through a peer-reviewed process, awarding research grants to individuals and groups who are actively engaged in MBC research and whose proposals are distinctly promising in this area.
Robyn Gilden, PME’s Materials Manager, supports this organization and its mission. Robyn lost her sister-in-law, Rebecca, to breast cancer. “Rebecca wanted more than anything to have the opportunity to watch her children grow and prosper. Unfortunately, she did not get that chance. I’m overjoyed that PME is fundraising to aid in the fight against breast cancer, to hopefully give more women and men what they want most of all: more time with those they love,” said Robyn.
To show your support, purchase one of our miniDOT loggers, miniDOT Clear loggers, or a miniWIPER during October or November and 2.5% of the purchase price will be donated to METAvivor.org. It is our hope that this donation will aid important research that will extend and improve the quality of life for metastatic breast cancer patients.